Dinesh Senanayake

Dinesh Senanayake

CEO, RethinkFirst

Dinesh became CEO of RethinkFirst in March 2026, bringing more than two decades of experience scaling global technology and services organizations. A proven value‑creation leader, he has guided founder‑led and growth‑stage companies through major transitions, driving revenue growth, operational excellence and measurable customer outcomes.

His prior roles include COO and CFO positions at Paessler and Ventiv Technology, where he advanced global expansion, improved retention and led successful SaaS and AI transformations. Earlier, he held senior leadership roles at Optima Healthcare Solutions, Net Health, BIAS Corporation and IBM, leading acquisitions, expanding market share and overseeing complex international operations.

Dinesh earned a Bachelor’s degree in Business and Accounting from Edith Cowan University, Perth, Australia and a Master in Business Administration from Boston University.

All Sessions by Dinesh Senanayake

November 10, 2026

The Zero- Admin Clinician: ABA's Next Big Leap
3:25 pm - 3:55 pm
Grand Ballroom

The next competitive advantage in ABA isn't doing more work. It's eliminating the wrong work. Machines thrive on the forms, rules and repetition that drain people; clinicians thrive with kids, making an impact. So we set the moonshot: the Zero-Admin Clinician. Every hour a BCBA or RBT works goes to care, while AI agents take on the back-office tasks, with a human manager approving the work. This replaces tasks, not people. The goal is a lighter load for clinicians, billers and office staff, so practices can grow to meet their waitlists. The payoff compounds: clinical capacity, retention, outcomes and enterprise value.