Rachel Enright is the Chief Executive Officer of Gateway Pediatric Therapy, the leading provider of applied behavior analysis (ABA) therapy services throughout Michigan. She holds an MA in Applied Behavior Analysis from Western Michigan University and an MBA from the University of North Carolina. With experience spanning direct clinical service delivery through executive leadership, Rachel focuses on advancing clinical excellence, organizational performance, and sustainable growth through evidence-based practices and strategic innovation.
The next competitive advantage in ABA isn't doing more work. It's eliminating the wrong work. Machines thrive on the forms, rules and repetition that drain people; clinicians thrive with kids, making an impact. So we set the moonshot: the Zero-Admin Clinician. Every hour a BCBA or RBT works goes to care, while AI agents take on the back-office tasks, with a human manager approving the work. This replaces tasks, not people. The goal is a lighter load for clinicians, billers and office staff, so practices can grow to meet their waitlists. The payoff compounds: clinical capacity, retention, outcomes and enterprise value.
